think

strategy & planning

We listen. We ask questions. We learn about your business and needs and collaborate with you to design solutions for your marketing communication problems.

create

develop the message

We work with you to develop a concept with a focused message, choosing the right words and tone that demand attention and resonate with your audience.

design

carry the message

With creativity and inspiring design, we relay your message through the appropriate channels – from print to digital and even bridges.

+ Portfolio

Because a picture is worth a thousand words, it is important to choose the right ones.

wrl-2014-demo-reel-thumb

WRL Demo Reel

Showcasing WRL's Talent

video-and-motion-graphics

mercy

Mercy Medical Center

Drupal 7.28 Redesign

brand, web

  • Mercy Medical Center
  • Mercy Medical Center
  • Mercy Medical Center
  • Mercy Medical Center
  • Mercy Medical Center
  • + Project Description

    Mercy Medical Center is a website that we were contracted to rebuild in 2013. It had been built previously in Ruby on Rails, so we were tasked with migrating from an aging Ruby On Rails site, with multiple WordPress mini-sites, into one, responsive Drupal core site.

    Features: Advanced, user-friendly CMS, rotating sliders, Patient Information/Billing accounts, integrated blogs, employment listing and applications, event listings and enrollment, online donations and Google Analytics tracking

    www.cantonmercy.org

WR

The Timken Company

Market Segmentation Advertising Campaign (Silver Addy)

advertising, brand, marketing, print, writing

  • The Timken Company
  • The Timken Company
  • The Timken Company
  • + Project Description

    Timken Work. Adventure. Play. Market Segmentation Advertising Campaign in trade publications – both digital and print.

TS2

TimkenSteel

TimkenSteel Jumbo Bloom Vertical Caster 3D Rendering

illustration, video-and-motion-graphics

  • TimkenSteel
  • + Project Description

    TimkenSteel Jumbo Bloom Vertical Caster 3D rendering.

floridatilethumb

FloridaTile

Website Rebuild and Redesign - Ruby on Rails

brand, marketing, web

  • FloridaTile
  • FloridaTile
  • FloridaTile
  • FloridaTile
  • FloridaTile
  • + Project Description

    A Tile Management / Showcase system built in Ruby on Rails. This application allows Florida Tile to easily manage their publicly available Tile Series, while allowing the public to easily browse Florida Tile’s collection.

    Features -Tile Management System for the different Series of tile that Florida Tile sells, a Store Locator, Site bookmarks.

haythumb

Ralph Hay

Public Relations and Marketing Campaign

advertising, brand, marketing, photography, print, public-relations, writing

  • Ralph Hay
  • Ralph Hay
  • Ralph Hay
  • Ralph Hay
  • Ralph Hay
  • Ralph Hay
  • Ralph Hay
  • Ralph Hay
  • Ralph Hay
  • Ralph Hay
  • Ralph Hay
  • Ralph Hay
  • Ralph Hay
  • + Project Description

    Public relations and marketing campaign to promote Ralph Hay’s contributions to today’s NFL and to promote his enshrinement into the Pro Football Hall of Fame.


     

    ralphhaynfl.com

    facebook.com/RalphHayNFL

MercyCancerReport1 425x425

Mercy Cancer Center

Cancer Annual Report

print

  • Mercy Cancer Center
  • Mercy Cancer Center
  • Mercy Cancer Center
  • + Project Description

    Design, conceptual, production and project management: An annual publication used both as a marketing piece for patients, as well as a statistical publication required for accreditation.

EH

Everhard

Everhard Products Industrial Photography

brand, marketing, photography

  • Everhard
  • Everhard
  • Everhard
  • Everhard
  • Everhard
  • + Project Description

    Product and process photography for print and web marketing.


    everhardproducts.com/

     

KAG

Kenan Advantage Group

Responsive Drupal Website Redesign

brand, web

  • Kenan Advantage Group
  • Kenan Advantage Group
  • Kenan Advantage Group
  • Kenan Advantage Group
  • + Project Description

    Move from old ASP site to Drupal core, Responsive Web Design and Programming.

    Features – Facilities integrate with Google Maps, Independent Contractors sub site, Online Rate and Customer Feedback Forms, Video Section.

thumbexxon2

ExxonMobile Chemical

Exxtral Sell Sheet & 3D Renderings

brand, illustration, marketing, print

  • ExxonMobile Chemical
  • ExxonMobile Chemical
  • ExxonMobile Chemical
  • + Project Description

    ExxonMobil asked WRL to create a solution that would help customers visualize the functionalities and properties of a special product for automotive exteriors. We modeled a custom concept car in 3D, within brand guidelines, to highlight the product’s functionalities and properties.

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Stark State College

TV Commercial

advertising, brand, marketing, video-and-motion-graphics

  • + Project Description

    Television commercial for Stark State College that promotes some of the unique benefits for potential students. The video contains easily editable areas to save the client time and money when changes need to be made for special promotions.

1

Pro Football Hall of Fame

HOF Bridge - Canton, Ohio

brand, display, illustration, marketing

  • Pro Football Hall of Fame
  • Pro Football Hall of Fame
  • + Project Description

    Conceptual design, coordination with architectural firm and federal government.

SCF 12 425

Stark Community Foundation

Annual Report

brand, print

  • Stark Community Foundation
  • Stark Community Foundation
  • Stark Community Foundation
  • Stark Community Foundation
  • Stark Community Foundation
  • + Project Description

    WRL was asked to design the annual report for a local community foundation. We started with a cover theme and then based the design for the remainder of the report on that look and feel.

MercyCommunityReport1

Mercy Medical Center

Community Report

print

  • Mercy Medical Center
  • Mercy Medical Center
  • Mercy Medical Center
  • + Project Description

    Design, conceptual, illustration, production and project management. A year end wrap-up of the many innovations, services, initiatives and community enrichment programs offered by Mercy Medical Center. This publication serves as an informational piece to Mercy staff and advocates, as well as a marketing piece for the public.

SummaVideoThumb

Summa Rehab Hospital

Branding and Testimonial Video

brand, marketing, video-and-motion-graphics, writing

  • + Project Description

    Project included writing, project management, client coordination, video shooting, editing, voice over, visuals and background music.

    The Summa Rehab Branding and Testimonial video is a marketing tool to promote the hospital to various physicians and patients at hospitals throughout NE Ohio. Goal of the video was to show off the new facility to the community, showcase their talented staff and broadcast some amazing client testimonials.

quest-tradeshow-main

Quest Automotive Products

Trade Show Visuals

brand, display, marketing

  • Quest Automotive Products
  • Quest Automotive Products
  • Quest Automotive Products
  • Quest Automotive Products
  • Quest Automotive Products
  • + Project Description

    Corporate rebranding introduction for the world largest automotive trade show.

NI

The Timken Company

Timken Power Systems Industrial Photography - Niles Repair Facility

brand, marketing, photography

  • The Timken Company
  • The Timken Company
  • The Timken Company
  • The Timken Company
  • The Timken Company
  • + Project Description

    On-site branded photography documenting bearing and chock repair processes.

TI

The Timken Company

Technical Illustration - Products and Processes

illustration, marketing

  • The Timken Company
  • The Timken Company
  • The Timken Company
  • The Timken Company
  • The Timken Company
  • + Project Description

    Technical and process Illustrations created in vector format.

FE

The Timken Company

Fuel-Efficient Power-Dense Bearings Info Graphic

brand, illustration, marketing, print, writing

  • The Timken Company
  • + Project Description

    Info graphic outlining customer advantages of Timken fuel-efficient, power-dense tapered roller bearings for commercial vehicles.

Timken Video 425x425

The Timken Company

"What is a Gear Drive?" Motion Graphics

brand, marketing, video-and-motion-graphics

  • + Project Description

    Informational motion graphics used to help people easily understand gear drives.

Steel-Sizes-Info-Graphic-400x400

TimkenSteel

Steel Sizes Info Graphic

illustration

  • TimkenSteel
  • + Project Description

    Info Graphic displaying the size ranges of TimkenSteel product offerings.

Everhard

Everhard Products

Responsive WordPress Website

web

  • Everhard Products
  • Everhard Products
  • Everhard Products
  • Everhard Products
  • + Project Description

    WRL worked closely with Everhard to modernize the look of their Contract Manufacturing division website. For this project, we updated their photography, moved the site to WordPress and enabled mobile responsiveness. The challenge of this site was presenting both company and services information in a clean, straightforward manner.

    Features: User-friendly CMS, mobile-friendly slider animations, custom photography, contact form, Capabilities selection box


    everhardproducts.com/

     

Bettcher Video 425x425

Bettcher Industries

Tradeshow Booth Video Loop

video-and-motion-graphics

FT

Roca Tile Group

3D Room Scenes and Architectural Renderings

brand, illustration, marketing

  • Roca Tile Group
  • + Project Description

    Roca Tile Group 3D room scenes and architectural renderings featuring high-end tile products.

Florida-Tile-Room-Scene-400x400

Florida Tile

3D Room Scenes and Architectural Renderings

brand, illustration, marketing

  • Florida Tile
  • + Project Description

    Florida Tile 3D room scenes and architectural renderings featuring high-end tile products.

HOFAirport1

Pro Football Hall of Fame

Airport Digital Signage

advertising, display

  • Pro Football Hall of Fame
  • Pro Football Hall of Fame
  • Pro Football Hall of Fame
  • Pro Football Hall of Fame
  • + Project Description

    Designed physical sign, conceptualized digital signage program, coordinated and developed initial digital presentation, tested and consulted.

KockKnight Video 425x425

Koch Knight LLC

Tradeshow Video Production

illustration, video-and-motion-graphics, writing

  • + Project Description

    Includes process demo animation, logo animation and tradeshow videos.

    3D Modeling, Rendering, Animation, Editing, Music, Video Production and 3D Intros.

Koch6thumb

Koch Knight LLC

Company History Panels

display, writing

  • Koch Knight LLC
  • Koch Knight LLC
  • Koch Knight LLC
  • Koch Knight LLC
  • Koch Knight LLC
  • Koch Knight LLC
  • Koch Knight LLC
  • + Project Description

    Writing, Design, Project Coordination of History Panels from 1910 through today.  One for each decade with the addition of shadow boxes of old products.  These display panels line the interior of Koch Knight showcasing the stories of the company to visitors from around the world.

20

Kenan Advantage Group

Customer Newsletter

marketing, print, writing

  • Kenan Advantage Group
  • Kenan Advantage Group
  • Kenan Advantage Group
  • Kenan Advantage Group
  • Kenan Advantage Group
  • + Project Description

    Writing, Design, Project Coordination, Printing, Mailing and Flipbook Creation of Customer Newsletter.

Belden 13 425

Belden Brick

Environmentally Friendly Brochure

brand, marketing, print

  • Belden Brick
  • Belden Brick
  • Belden Brick
  • Belden Brick
  • + Project Description

    WRL was asked to design a brochure to showcase Belden Brick as an environmentally friendly company. The design reflects the theme of “Brick for the Ages is Now a Brick for the Earth” and was also printed on recycled paper to keep with the theme.

Vasco 19 425

The Vasco Group

Service Offering Brochures

brand, print, writing

  • The Vasco Group
  • The Vasco Group
  • The Vasco Group
  • + Project Description

    Developed a family of companies over the hierarchy of The Vasco Group.  Collateral brochures for Vasco Asphalt, Vasco Sports Construction, Nidy Sports Construction and Nidy Ashalt.  Include corporate branding, writing, design and project management.

wrl-pay-per-click-icon-263x263

The Vasco Group

PPC Campaigns

advertising, marketing, web

  • The Vasco Group
  • The Vasco Group
  • The Vasco Group
  • The Vasco Group
  • + Project Description

    Running campaigns for all four companies over several years. Has increased web conversions from 5% to 75% of their business leads.

LZ

Laszeray

Laszeray Factory Photo Shoot

photography

  • Laszeray
  • Laszeray
  • Laszeray
  • Laszeray
  • Laszeray
Lasz

Laszeray

Responsive WordPress Website

web

  • Laszeray
  • Laszeray
  • Laszeray
  • Laszeray
  • + Project Description

    Responsive Web Design and Programming of WordPress Site

    Features: User-friendly CMS, mobile-friendly slider animations, parallax image effects, custom photography and photo galleries

PAN1 425x425

Prescription Assistance Network

Collateral

brand, print

  • Prescription Assistance Network
  • Prescription Assistance Network
  • Prescription Assistance Network
  • Prescription Assistance Network
  • Prescription Assistance Network
  • + Project Description

    Writing and Design of Client Brochure and Stakeholder / Physician Brochure

PAN

Prescription Assistance Network

WordPress Website Redesign w/ PayPal Integration

brand, web

  • Prescription Assistance Network
  • Prescription Assistance Network
  • Prescription Assistance Network
  • Prescription Assistance Network
  • Prescription Assistance Network
  • + Project Description

    Responsive Web Design and Programming of WordPress Site, Custom Slider Graphic Creation, PayPal Integration.


    panpharmacy.org

     

Volk1 425x425

Volk

Quick Start Guide

brand, marketing, photography, print, writing

  • Volk
  • Volk
  • Volk
  • Volk
  • Volk
  • Volk
Stark Community Foundation Video 425x425

Stark Community Foundation

Television spot

video-and-motion-graphics

Connecting-Ohio2

Agile Networks

Media Training

public-relations

  • + Project Description

    Conducted Media Training, Mock Interviews, Worked on interview skills on camera, in person and over phone.

Agile0 thumb

Agile Networks

Client Case Study

brand, print, writing

  • Agile Networks
  • Agile Networks
  • Agile Networks
  • + Project Description

    Writing Customer Case Study, Design, Infographics and Production Coordination.

Bevcorp 425

Bevcorp

Brochure / Folder

print

  • Bevcorp
  • Bevcorp
  • Bevcorp
  • + Project Description

    Brochure design

enprotech 7 425

Enprotech

Large Industrial Brochure

print

  • Enprotech
  • Enprotech
  • Enprotech
  • Enprotech
  • + Project Description

    WRL was asked to design a 16-page brochure with an updated look and feel.

CS

Concept Services

Personnel Photos

photography

  • Concept Services
  • Concept Services
  • Concept Services
  • Concept Services
  • Concept Services
  • + Project Description

    Concept Services  personnel and corporate personality photos.

PassionBlues1 425x425

Passion Blues Restaurant & Club

brand, print, writing

  • Passion Blues Restaurant & Club
  • Passion Blues Restaurant & Club
  • Passion Blues Restaurant & Club
  • Passion Blues Restaurant & Club
Leppo1 425x425

Leppo Rents

Brochure / Folder

print

  • Leppo Rents
  • Leppo Rents
  • Leppo Rents
  • + Project Description

    Design, Production Coordination, Image Allocation, Cover Messaging

thermoretail

Thermo Manufacturing

eCommerce Web Design and Development for Retail Segment

web

  • Thermo Manufacturing
  • Thermo Manufacturing
  • Thermo Manufacturing
  • + Project Description

    Created WordPress website for retail division of Thermo Manufacturing.

    Features: E-commerce and user-friendly order manager, featured product sliders

+ Show All Items

+ Services

With comprehensive marketing and design expertise and award-winning creativity, we solve your communication problems and channel your message in ways that inspire your audience to act.

marketing

  • email
  • marketing communications planning
  • presentations
  • research and analysis
  • strategy
  • more

public relations

  • crisis management
  • event planning
  • media relations and training
  • press releases
  • reputation management
  • social media
  • strategy
  • more

online

  • analytics
  • custom programming
  • e-commerce
  • intranet design / development
  • pay per click
  • search engine optimization (SEO)
  • site management
  • web applications
  • web audits
  • websites
  • more

video & motion graphics

  • 3D modeling and animation
  • augmented reality
  • kiosks and virtual tradeshows
  • motion graphics
  • product concept visualization
  • real-time interactive
  • TV radio and film production
  • video shooting and editing
  • more

advertising

  • campaign
  • digital
  • editorial
  • media planning
  • print
  • radio
  • television
  • more

brand

  • identity
  • logo
  • management
  • positioning
  • more

photography

  • architectural
  • corporate
  • event
  • industrial
  • panoramas
  • photo manipulation
  • portrait
  • product
  • retouch
  • retouch and manipulation
  • scene
  • more

illustration

  • graphic
  • infographics
  • photo
  • technical
  • more

print

  • annual reports
  • brochures
  • catalogs
  • packaging
  • posters
  • sales sheets
  • specialty
  • more

writing

  • case studies
  • creative
  • grants
  • instructional
  • script
  • speech
  • technical
  • website and metadata
  • more

display

  • outdoor
  • signage
  • tradeshow
  • more
← Back

marketing

  • email
  • marketing communications planning
  • presentations
  • research and analysis
  • strategy

Communicating Your Value

Effectively communicating your value begins with a comprehensive understanding of you and your business. You tell us about your brand and what differentiates you from others in your industry, then we research and analyze your audience to understand its tendencies and behaviors. Investing in research and analysis provides the valuable insights you need for positive results.

Empowered with in-depth knowledge, we work with you to develop and execute a marketing strategy designed to effectively connect you with your audience in ways that inspire action.

To learn more about marketing and how we can help you create effective solutions that generate positive results from your audience, contact WRL today for a free consultation.

public relations

  • crisis management
  • event planning
  • media relations and training
  • press releases
  • reputation management
  • social media
  • strategy

Reveal the Real You

Public relations does not revolve around “spin” or “damage control.” Public relations, using continuous levels of engagement, reveals the honest and genuine you – creating real relationships and goodwill within your community and with your audiences. Strategically integrated with your marketing strategy, public relations can help you create and maintain a pristine reputation and lasting relationships with your stakeholders.

To learn more about public relations and how we can reveal the real you, contact WRL today for a free consultation.

online

  • analytics
  • custom programming
  • e-commerce
  • intranet design / development
  • pay per click
  • search engine optimization (SEO)
  • site management
  • web applications
  • web audits
  • websites

First and Lasting Impressions

Immediately engage your potential customers with an expansive online presence. This number one marketing and communications channel can provide valuable metrics allowing for continuous refinement of your site with relevant content that appeals to your audience. We emphasize message development, design and organization, user experience and search engine optimization to ensure your company/organization can be easily found and navigated online.

Make your first point of contact with your customers impactful with a quality online presence.

To learn more about an effective online presence and how it can positively impact your value, contact WRL today for a free consultation.

video & motion graphics

  • 3D modeling and animation
  • augmented reality
  • kiosks and virtual tradeshows
  • motion graphics
  • product concept visualization
  • real-time interactive
  • TV radio and film production
  • video shooting and editing

Transcend Traditional Limits

Video, 3D animation and motion graphics powerfully sell products or ideas. With the ability to transcend the limits of traditional media, video and motion graphics can demonstrate new ideas, processes and technology that only exist on paper. Unlike traditional agencies, which only act as a bridge between the client and a 3rd party, WRL offers full internal video, 3D animation and motion graphics capability; from shooting and editing video, using client supplied CAD drawings to build realistic animations or combining all of our capabilities into an integrated package, with all of these services provided by in-house, award-winning professionals with technical and design backgrounds.

Whether as a standalone project or part of a full campaign, let WRL’s video, animation and motion graphics team put our expertise to work for you.

advertising

  • campaign
  • digital
  • editorial
  • media planning
  • print
  • radio
  • television

Driving Your Value

Advertising campaigns across traditional and digital channels can reach audiences like never before. We work with you to develop inspiring advertising campaigns designed to drive consumer behavior and encourage your audience to take action, specifically, investing in your value.

Once we determine who you need to reach and how often you need to reach them for positive results, we will develop a comprehensive advertising campaign through budget-conscience media planning and negotiating. WRL’s vast media buying and planning experience can assist your campaign in getting the proper reach, frequency and price to make it a success.

To learn more about advertising and how we can maximize your efforts to drive consistent value, contact WRL today for a free consultation.

brand

  • identity
  • logo
  • management
  • positioning

Your Distinct Personality

Branding differentiates and defines you – shaping the personality of your organization and helping to drive your value. More than just your logo – your brand encompasses your value, your identity, your voice and your image.

Our branding specialists will assist you in defining your brand, managing your brand and promoting your unique value, both internally and externally.

To learn more about branding and how we can create, uphold and promote your distinct personality, contact WRL today for a free consultation.

photography

  • architectural
  • corporate
  • event
  • industrial
  • panoramas
  • photo manipulation
  • portrait
  • product
  • retouch
  • retouch and manipulation
  • scene

A Picture is Worth A Thousand Words – Make Sure They’re Yours

WRL leverages knowledge of you and your brand to create tailored photography revealing what is unique about you, your business and your people. Photography should convey your value as opposed to generic representations based on stock images. While stock images can have short-term value, relying too heavily on them can cede control of your value and your brand.

Available anywhere on location or at our in-house studio; the WRL photography team can professionally shoot complex industrial processes, capture your workforce in action, or stage perfect product shots and portraits.

To learn more about how we can convey your value and brand through photography, contact WRL today for a free consultation.

illustration

  • graphic
  • infographics
  • photo
  • technical

Complement Your Message

While words convey your information as a whole, infographics, technical drawings and other types of illustration complement and convey your information more clearly. Illustration captivates your audience with quick understanding of a complex idea or process.

WRL creates a custom illustration style unique to your company and brand, differentiating your company from competitors.

To learn more about complementing your message and information with info-graphics and illustration, contact WRL today for a free consultation.

print

  • annual reports
  • brochures
  • catalogs
  • packaging
  • posters
  • sales sheets
  • specialty

Tangible and Ingrained

Print effectively delivers your message with tangible quality. From the type of stock used to the printing techniques, print allows for a personal connection with the audience. Aside from your website, print channels convey your value more than any other form of communication.

To learn more about using print channels to effectively promote your value, contact WRL today for a free consultation.

writing

  • case studies
  • creative
  • grants
  • instructional
  • script
  • speech
  • technical
  • website and metadata

Words that Inspire

Writing, the single most important communication tool, expresses your value and carries your message. Writing embodies your organization’s voice. The right words and tone prove critical to clearly and effectively convey your message, because the business of marketing allows no room for misinterpretation.

To learn more about developing your voice to command attention, remain memorable and inspire your audience to take action, contact WRL today for a free consultation.

display

  • outdoor
  • signage
  • tradeshow

Brevity is King

Communicate your message to mass audiences on a large scale with trade shows booths and installations, signage, billboards and banners. With only a few seconds or less to convey your message, we can help you reach your audience and drive your value with traditional and digital displays.

To learn more about using display channels effectively, contact WRL today for a free consultation.

“ ”

Simplicity will stand out, while complexity will get lost in the crowd.

James Hill Doing 3D Rendering at WRL Advertising, Inc.

+ Team

Todd Locke

Todd Locke

President

+

Todd Locke

President


  • Aspirations: Live Long and Prosper
  • Core Expertise: Marketing and Media Strategy
  • Personal Statement: ROI – WRL’s job is to optimize our client’s opportunities, set goals to increase their sales and help them achieving a sustainable competitive advantage.
Bob Isenberg

Bob Isenberg

VP of Creative Services

+

Bob Isenberg

VP of Creative Services


  • Nickname: Tenacious B
  • Aspirations: Nothing has been decided yet. I could turn out to be anyone at all.
  • Core Expertise: Design, Branding, Conceptualization, Market strategy, Creative writing, Client collaboration
  • Secondary Skills & Expertise: Project management, Team management, Talent detection
  • Personal Statement: Get noticed and get results. Failure to do this is not worth all the advertising awards in the world. Keep your eye on the goals, and the correct design, concept and strategy will follow.
  • Associations/Organizations: Member Canton Advertising Federation, Past Board Member of Canton Advertising Club, Stark State College – Digital Media Advisory Committee
  • Accreditations: Winner of numerous CAF Addy awards, CAF Mouse Trap Award for outstanding service, Judge - 2003 Dayton Addy Awards
Jeff LeBeau

Jeff LeBeau

VP Sales & Marketing

+

Jeff LeBeau

VP Sales & Marketing


  • Nickname: Bulldog
  • Aspirations: To live long enough to see a Cleveland sports championship.
  • Core Expertise: New business development, Networking, Cold calling, Advertising and marketing strategy and Project management
  • Secondary Skills & Expertise: Message development, Branding, Client collaboration and service, Media negotiating, Vision, Attention to detail, Planning, Organization, Problem solving and Management
  • Personal Statement: With our comprehensive service offering, it is important to identify the proper mediums to use to reach a client’s target market while working within their budget. We are most successful when we can partner with our clients and become an extension of their company, working seamlessly together to bring their products and services to a new level.
  • Associations/Organizations: Current Board Member of Prescription Assistance Network, Previous Board Member of Child and Adolescent Services, active in Chamber activities and LSC events.
  • Accreditations: Graduate of Leadership Stark County’s 22nd Class, Graduate of the greatest MAC school – U of A – Go Zips!
Thomas Budinsky

Thomas Budinsky

Senior Creative Director

+

Thomas Budinsky

Senior Creative Director


  • Nickname: Captain Serious
  • Aspirations: To become the global Ruzzle champion.
  • Core Expertise: Client collaboration and service, Strategy, Creative, Message development, Design, Writing, Corporate identity
  • Secondary Skills & Expertise: Marketing, Advertising, Branding, Process development, Project management, Problem-solving, Planning, Attention to detail, Organization, Vision
  • Personal Statement: Design is everything. It is not limited to the arrangement of pictures, color and typography or other elements people traditionally think of. When we help a client solve a communication problem, we actually help them “design” a solution – from the strategy through the completion of tactics.
James Hill

James Hill

Director of Motion Graphics

+

James Hill

Director of Motion Graphics


  • Aspirations: It’s not the tools or software we use - anyone can buy and learn those. It’s the minds behind them that make all the difference.
  • Core Expertise: 3D modeling and animation, plus Video and Motion graphics
  • Secondary Skills & Expertise: Computer hardware and new technologies
  • Personal Statement: Whatever you do, don’t congratulate yourself too much. You’re not that good.
  • Associations/Organizations: Volunteer at Stark County Humane Society; Adobe Customer Advisors Community; NVIDIA Quadro Technology Advisory Council; National Create Awards, Best of Category; AAF Addy Awards, numerous Gold, Silver and Bronze.
Norio Saneshige

Norio Saneshige

Senior Art Director

+

Norio Saneshige

Senior Art Director


  • Nickname: Circles
  • Aspirations: To inspire clients to discover their full potential.
  • Core Expertise: Responsible for creative output with oversight of the team and creative processes in print, web, multimedia, motion graphics, photography and branding.
  • Secondary Skills & Expertise: Client communication and management
  • Personal Statement: I have been very fortunate and could not ask for better clients than those I am working with now. They’ve helped me grow professionally and personally.
  • Associations/Organizations: Building Design & Construction Magazine, Ad Q Awards by Ad Q Studies in 8 consecutive years; National Create Awards, Best Of Category; AAF Addy Awards, numerous Gold, Silver and Bronze awards; Shimane Advertising Awards, numerous Gold, Silver and Bronze awards in Japan; OPAS International Design Awards winner; Designboom and DuPont’s International Design Competition nomination; Member, JAGDA (Japan Graphic Design Association) based on juried review of portfolio
  • Accreditations: Before joining WRL, Saneshige graduated from the Tokyo Designer Gakuin College and worked as a freelance graphic designer and as an art director for Media Network, Inc. (Shimane, Japan), and Samushingu Inc. (Tokyo, Japan).
David Jensen

David Jensen

Senior Art Director

+

David Jensen

Senior Art Director


  • Nickname: Papa D
  • Aspirations: “Whatever I do well, I give to my Lord.” Years ago while working at a mission church in Eastern Kentucky, I took this as a ‘life verse.' It has always brought me back to what is important to me in my personal and family life and in my career. The following verse is about being a light in this world - a light that has purpose and direction. Matthew 5:16 (NIV) In the same way, let your light shine before others, that they may see your good deeds and glorify your Father in heaven.
  • Core Expertise: Design, Illustration, Visual communication, Project management and Creative collaboration
  • Secondary Skills & Expertise: Writing for advertising, Broadcast commercial development and creative, Website design and Photo retouching.
  • Personal Statement: We are brand and client caretakers. It is critical to be good listeners, invest in our client’s goals and bring value to them through high quality work, creative and critical thinking and return on their investment.
  • Associations/Organizations: Member of the Governing Board of Directors of the Orrville/Dalton YMCA, Elder at Rittman Grace Brethren Church, Past member of Business Networking International - Hall of Fame Chapter
Tracy Arenson

Tracy Arenson

Art Director

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Tracy Arenson

Art Director


  • Nickname: Trizzle
  • Aspirations: To live life to its absolute fullest.
  • Core Expertise: Project management, Print and web design, Client collaboration
  • Secondary Skills & Expertise: Attention to detail, Organization, Advertising, Planning
  • Personal Statement: “Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.” – Paul Rand
  • Associations/Organizations: Women’s Impact Inc., Athena International
David Pokrivńàk

David Pokrivńàk

Art Director & Photographer

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David Pokrivńàk

Art Director & Photographer


  • Aspirations: Brewing the perfect pour-over. Earnestly earning that 'World's Greatest Dad" coffee mug.
  • Core Expertise: Branding, Web design, Industrial photography, Print & collateral, Typography/Grid layout, Social media, Project development
  • Secondary Skills & Expertise: Product photography, Project management, Community/City branding, Audio engineering, Conceptualization and Presentation
  • Personal Statement: Art direction means understanding the client’s message and turning it into a language that connects them to their audience. Therefore, creation goes further than its aesthetic vocation to become a strategic approach. Be it organic or inorganic, the shape always follows the function.
  • Associations/Organizations: SOTA (Society of Typographic Aficionados) and Graphic Artist’s Guild
Jayson Shenk

Jayson Shenk

Art Director

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Jayson Shenk

Art Director


  • Aspirations: To remain a true Hulkamaniac in every sense of the word.
  • Core Expertise: Concept development, Messaging, Design, Analysis, Photography, Stylistic versatility and adaptability, Writing and Editing
  • Secondary Skills & Expertise: Illustration, Video editing, Photography and Art direction
  • Personal Statement: We’re past the point where commodity design is effective. A survey conducted recently found that if 85 percent of brands disappeared, no one would care. If businesses aren’t seeking a partner that understands their brand and how to create strategy for their specific circumstances, they’re running a serious risk of being in that 85 percent.
  • Associations/Organizations: Co-chair Canton Film Festival
  • Accreditations: Three time art school championship wrestling Intercontinental Champion
Christina Morello

Christina Morello

Public Relations Director

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Christina Morello

Public Relations Director


  • Nickname: Smurfette
  • Aspirations: To create mutually beneficial relationships within and across industries that generate goodwill and publicity for my clients. Also, I would like to run my own Italian restaurant someday.
  • Core Expertise: Communications strategy for corporate communications, crisis communications, public relations, internal communications and change management. My work spans corporate, healthcare, financial, television, radio, newspaper, education and non-profit segments.
  • Secondary Skills & Expertise: Writing for newsletters, websites, video and brochures. Also I can twirl fire batons -- that's right: batons - More than one.
  • Personal Statement: To sell yourself and your products, you need an influential writer who can tell the story your audience needs to hear, delivering the right message at the right time in the right way. In public relations, he who hesitates is lost. I never hesitate.
  • Associations/Organizations: Member of Northwestern University and St. Bonaventure University Alumni Associations, Member of Canton Country Day School Parent Association, Canton Ballet Barre Association, Cleveland Orchestra, Cleveland Zoological Society and Cleveland Museum of Natural History.
  • Accreditations: Society of Professional Journalists Award Winner
Dave Fenn

Dave Fenn

Senior Account Executive

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Dave Fenn

Senior Account Executive


  • Aspirations: There’s nothing more satisfying than seeing a client’s business grow.
  • Core Expertise: Client collaboration, Strategy, Marketing, Advertising, Branding, Vision
  • Secondary Skills & Expertise: Creatively leveraging opportunities and challenges for clients, Planning, Attention to detail
  • Personal Statement: “Plan the sale when you plan the ad.” - Leo Burnett
  • Associations/Organizations: Past president IABC/Cleveland, Past vice president Akron Derby Downs
Brian Frantz

Brian Frantz

Account Executive

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Brian Frantz

Account Executive


  • Nickname: House Sitter
  • Core Expertise: Sales, Building meaningful relationships with clients, Uncovering needs of clients, Working with creative teams to help develop and deliver the message of our clients
  • Secondary Skills & Expertise: Marketing, Advertising, Project management and Planning
Matt Nist

Matt Nist

Account Executive

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Matt Nist

Account Executive


  • Nickname: I have several depending on who you ask... my mom and dad have called me Match my whole life, and I'm Uncle Matchie to the cutest and most awesome niece (Lily) and nephew (Evan) around.
  • Aspirations: I want to be a golf course architect and incorporate ideas from courses I've played. Or, I'd like to own a restaurant with one of my best friends. We've already named it Juleps.
  • Core Expertise: Building relationships with my clients and making it more of a friendship than just a "business transaction," marketing, effective communication, sales, customer service, problem-solving
  • Secondary Skills & Expertise: Writing, editing, detail-oriented, project management, operations
  • Personal Statement: I think you have to take a collaborative approach with the customer and get to know them and their business. You have to know what their strategy and goals are and help them get there. I'm not of the belief that you should sell something just to sell something. Consult with them and create solutions that make the most sense for them based on their strategy and goals.
Chuck Bennell

Chuck Bennell

Account Executive

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Chuck Bennell

Account Executive


  • Aspirations: To help every client “connect the dots.”
  • Core Expertise: Strategy, Writing, Helping people connect their talent with customers’ needs and then helping them tell a compelling story, Creative listening
  • Secondary Skills & Expertise: Strong experience as an owner, Director or manager of construction, Real estate management and golf course businesses; Bottom-line responsibility as well as HR, Financial, and Marketing responsibilities
  • Personal Statement: It’s a privilege to be trusted with our clients’ business development, and a pleasure to have the opportunity to learn the ins and outs of so many client businesses. Every day in the ad agency business is a worthwhile adventure.
  • Associations/Organizations: Active in nonprofit fundraising (United Way; ArtsinStark); board member and officer of various local, state, and national nonprofits and trade associations; currently active with several chambers of commerce
Kyle Keiper

Kyle Keiper

Web Application Specialist

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Kyle Keiper

Web Application Specialist


  • Nickname: Windows
  • Aspirations: To administrate and maintain an application with 1M+ users.
  • Core Expertise: Application infrastructure, Web languages, Troubleshooting, Web programming and API integration, Unix System administration
  • Secondary Skills & Expertise: Desktop programming, Positive personality, Outgoing and Problem solving
  • Personal Statement: Life is all about Learning; I make sure I learn something new every day, since “the day we stop learning is the day we stop living.” (Michael Scott)
  • Associations/Organizations: National Technical Honor Society, Canton, Ohio Web Meetup
Rhonda McCormick

Rhonda McCormick

Web Programmer

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Rhonda McCormick

Web Programmer


  • Aspirations: To never stop learning.
  • Core Expertise: HTML, CSS, SharePoint, WordPress, Web site content management and Mass email campaign management
  • Secondary Skills & Expertise: Project and client management plus Search engine optimization (SEO)
  • Personal Statement: When it comes to the internet, you can never run out of opportunity.
Angela Bergmann

Angela Bergmann

Web Programmer

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Angela Bergmann

Web Programmer


  • Nickname: Angie
  • Aspirations: Attitude is a little thing that makes a big difference. –Winston Churchill
  • Core Expertise: WordPress, Search engine optimization (SEO), Social Media and Pay Per Click (PPC)
  • Secondary Skills & Expertise: Public Speaking and Teaching
  • Personal Statement: Not only should everyone have a website, but they should also be empowered enough to make basic updates. It is my job to give them the proper tools.
  • Associations/Organizations: Co-organizer Northeast Ohio WordPress Meetup, Committee Member WordCamp North Canton ’13-14 Stow Munroe-Falls Adult Leadership
Betty Williams

Betty Williams

Office Manager

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Betty Williams

Office Manager


  • Core Expertise: Office management, Customer relations, Proofreading. Before Todd bought the company, I did media buying
  • Personal Statement: WRL was built on integrity. The ownership has always been beyond reproach. It has always been committed to providing outstanding work – at fair pricing.
Joan Zita

Joan Zita

Bookkeeper

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Joan Zita

Bookkeeper


  • Nickname: Joannie
  • Aspirations: To provide a good life for my family and to have some fun along the way. Never quit learning.
  • Core Expertise: Tracking account payables and receivables. I love numbers.
  • Secondary Skills & Expertise: Problem solving skills, Organization and Work balance
  • Personal Statement: The best customer is a happy customer.

+ Contact

+ Contact us.





Career

We actively seek new talent and encourage you to apply, even if you don’t see an opening listed here. Email creative-jobs@wrladv.com with a letter of interest, resumé and links to your digital portfolio. No phone calls.

Current Openings: Design (Internship)

Internships

We offer internships for students interested in marketing communications as a career. Internships give the student real world work experience and are only open to seniors in their final semester and post graduates. Apply by emailing internships@wrladv.com. No phone calls.

We work with candidates to create a schedule that accommodates classes or other obligations and will hold internship application packages for a period of six months.

Areas of Focus

  • Sales (Account Management)
  • Marketing
  • Advertising
  • Public Relations
  • Design
  • Video and motion graphics
  • 3D modeling and rendering
  • Website design and development
WRL Advertising, Inc. | 4470 Dressler Rd. N.W. | Canton, Ohio 44718 | p 330.493.8866 | f 330.493.8860