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The latest news
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WRL NEWS ARCHIVE
20072006200520042003 |
Teresa Fedorchak, Canton, Ohio, is the newest account executive at WRL Advertising. Fedorchak brings over 19 years of agency and marketing industry experience to the firm. “I am a relationship builder and the consummate project manager,” said Fedorchak. “Following a project from the conception through to the finished product is exciting and challenging.” Fedorchak's agency background includes experience in new business strategies, training materials, trade shows, new product introductions and advertising and media plans. She has worked with clients inside manufacturing, construction and consumer goods. She earned a bachelor's degree in advertising with emphasis on marketing from Kent State University, Ohio.
3/26/07
Deborah Leonard Jenkins, Wooster, Ohio, has been named director of public relations at WRL Advertising. Jenkins brings over 30 years of public relations and marketing experience to the firm. “Public relations is the secret weapon inside a marketing plan,” said Jenkins. “An integrated campaign of relationship building, events sponsorships, employee and customer education and strategic partnerships paves the way for company sales and growth.” Before WRL she was the director of marketing-communications for Certified Angus Beef LLC. As director she led the brand??ǬÄ?Ǭôs marketing, advertising, public relations, educational and consumer services teams. She has been the director of dealer development at F J Designs, Inc., maker of a leading wooden collectible line and served as the public relations director for The Ohio State University Agricultural Technical Institute. Jenkins' media background includes experience as a reporter and newspaper managing editor. She also worked in advertising as an agency account representative and media specialist. She earned a bachelor's degree in journalism and communications from Point Park University in Pittsburgh.
10/12/06
WRL Advertising won three top awards in the 2006 national Create Awards competition. They received a “Best of Category” award in Illustration for a Bethel 3-D Illustration for Laufen International, Inc. and a “Best of Category,” Special Event award for its Hall of Fame Development Initiative direct mail promotion for the Pro Football Hall of Fame. The agency also received a special “Gold” award for its “Timken Tech Series” multimedia training and resource CD for The Timken Company. Sponsored by Create Communications, publishers of Create Magazine, this year’s competition brought in more than 1,500 entries nationwide in 40 categories and 300 sub-categories. Entries were judged by a panel of 20 leading professionals from multiple creative fields. Winners can be viewed at www.thecreateawards.com. C. Todd Locke, President and CEO of WRL said, “It is an honor to compete and be recognized nationally for our artistic talents. We would like to thank all of our clients and vendors for supporting us and enabling us to do award-winning creative work. We also want to thank Create Magazine, the award’s architect, for fueling the professional creative community and providing an essential resource to creative and business communities alike.” View The Illustration Best of Category Award View The Special Event Best of Category Award View The Multimedia Gold Award
9/18/06
WRL Advertising recently hired Cheryl Brunner as Assistant Office Manager. She will be responsible for media placement, proofreading, and other clerical duties. She will also be assisting account executives. Cheryl previously worked as an office manager and media coordinator with Crowl, Montgomery, and Clark. She has 8 years of experience in the advertising field. C. Todd Locke, President and CEO of WRL says, “The addition of Cheryl to our staff exemplifies our commitment to the continued growth of WRL.”
9/01/06
WRL Advertising recently hired t hree new interns, Ezzard Jones, Jason Pirock, and Jason Smith, for their fall 2006 internship program. Jones, a senior at The University of Akron, is majoring in E-Marketing and Advertising. Prior to being hired at WRL, he worked for Tire Kingdom in Mayfield Heights, Ohio (now NTB) where he was in charge of all marketing functions. Pirock, a senior at The University of Akron, is majoring in Marketing Management with minors in Psychology and Human Resource Management. His previous experience includes working for The University of Akron Student Recreation and Wellness Center in the marketing department. Smith, a senior at Mount Union College, is majoring in Business Administration with a concentration in Marketing and a minor in Sports Management. He recently completed two internships with FirstEnergy Jones, Pirock, and Smith were selected because of their leadership abilities, creativity, and previous marketing experience. During their time at WRL, they will be utilizing their skills within the various facets of the company; helping WRL to maintain excellence an d achieve results. C. Todd Locke, President and CEO of WRL says, “These interns are a very charismatic bunch, each having unique personalities. I am excited to see how their addition strengthens the synergy of our company.”
6/01/06
Jeff LeBeau has been hired as an Account Executive at WRL Advertising. His list of responsibilities at WRL include: account management, strategic planning, copy writing, public relations, budget analysis management, media planning and buying. Jeff previously worked as an intern at WRL and the Military Aviation Preservation Society, also known as MAPS Air Museum. Jeff is a recent graduate of The University of Akron with a Bachelor's degree in Marketing Management. C. Todd Locke, President and CEO of WRL says, “We are pleased to add Jeff to our growing team of creative talent.”
5/01/06
Cheryl Molnar has been hired as Art Director at WRL Advertising. She will be responsible for the creative and visual lead on client projects while coordinating production. Molnar will also serve as a liaison between the agency and the clients. Molnar previously worked for Innis Maggiore in Canton, Ohio as Art Director, focusing on production and design. She has 9 years of experience in advertising and graphic design. She graduated from The Ohio State University with a Bachelor's degree in Industrial Design C. Todd Locke, President and CEO of WRL says, It'¬ôs an exciting time for Cheryl to be joining us and our growing design staff. Her talents and expertise makes her a great addition to WRL Advertising.”
1/16/06
WRL Advertising recently hired two new interns, Joslynn Friedl and Jeff Le Beau, for their spring 2006 program. Friedl, a senior at Malone College, is majoring in Communication Arts. She previously held intern positions at WEWS News Channel Five and the WHBC 1480 News Department. Le Beau, a senior at The University of Akron, is majoring in Marketing Management. He recently completed an internship at The Military Aviation Preservation Society. Friedl and Le Beau were selected because of their educational background and enthusiasm for advertising and marketing. While at WRL, they will contribute their many talents to the sales, marketing, and public relations departments. C. Todd Locke, President and CEO of WRL said, “We chose Joslynn and Jeff to b ecome part of our team because we believe they will help WRL continue to develop fresh, exci ting ideas for our clients.”
12/18/05 Todd Locke, President and CEO of WRL Advertising in Canton, was inducted into the Association of Ohio Commodores on Sunday, December 4, 2005. The Association of Ohio Commodores held its annual winter induction dinner at the Capital Club in Columbus.
The Association of Ohio Commodores is a group of individuals recognized by the Governor of Ohio with the state’s most distinguished honor, The Executive Order of the Ohio Commodore. Locke was one of ten outstanding Ohioans inducted as a new member of the Ohio Commodores. Membership was bestowed upon Locke for his business accomplishment, acumen, and leadersh ip. Governor James A. Rhodes formed the Association of Ohio Commodores in 1966 for the purpose of assisting the state of Ohio in advancement in all areas contributing to the growth and development of the state and greater prosperity of its citizens. The association was incorporated under the laws of the State of Ohio in 1971 as a non-profit organization and now its esteemed members are primarily involved with supporting the Office of the Governor. The Association currently boasts a diverse and dedicated membership of more than 230 men and women. Members include government officials, distinguished university presidents and administrators; banking and legal professionals; leaders of trade organizations; chambers and economic development organizations; and senior management executives of large, medium and small manufacturers from across Ohio in a wide variety of industries.
10/12/05 WRL Advertising's unique design of the new Dressler Road bridge will welcome motorists to Stark County and promote Canton’s most noted attraction—the Pro Football Hall of Fame. Dave Motts of the Pro Football Hall of Fame considers this construction project to be a once in a lifetime opportunity for the community to gain recognition. When it came to creating the design for the bridge, Motts turned to Dave Rausch and the creative team at WRL Advertising. The agency has been providing the Hall of Fame with design and graphics services for over 30 years. Tim Hertel, Internet Director at WRL Advertising, created the bridge’s aesthetic design. The bridge will feature the words “Stark County, Home of the Pro Football Hall of Fame,” along with intricate concrete moldings, graphic outlines of football players and a simplified version of the Pro Football Hall of Fame's logo. Throughout the last 5 years, the design has evolved as it gained approval at the local, state and federal levels. Hertel worked closely with federal regulations that dictated many aspects of the design from the color of the beams to the representation of the logo. Motts is excited about the outcome of the design and the impact it will ultimately have on Stark County. “Stark County is known for many landmarks, but the Pro Football Hall of Fame has put Canton, Ohio on the map,” he said. “This bridge will be just one more way of solidifying the Hall of Fame’s position as a national landmark in Stark County.” The new bridge, visible to travelers entering and exiting the Hall of Fame City, will take its place among only a handful of federally approved promotional bridges in the country. By mid-November, Canton will join the likes of Columbus, Ohio and Salt Lake City, Utah, which currently have br idges promoting shopping centers and the Olympic Games. The Pro Football Hall of Fame bridge construction is a result of the ongoing effort to widen a portion of I-77 from Route 30 to Route 224. The current Dressler Road bridge was scheduled for reconstruction when former Stark County Engineer Frank Fischer approached the Hall of Fame. Fischer proposed the idea to design a bridge that would accommodate a wider underpass as well as promote one of Canton, Ohio’s most renowned landmarks. The project has been underway since 2000.
8/15/05
Brian Plauger has recently been hired as Multimedia Designer at WRL Advertising. His responsibilities will include multimedia and graphic design work. Brian formerly worked for betterbuilt.com where he was a multimedi a designer, and most recently completed work on a freelance basis. He is a gradu ate of Kent State University with a degree in Computer Animated Design Engineering Technology. C. Todd Locke, President and CEO of WRL, says, “We are excited about Brian joining WRL Advertising. His experience in the field makes him a great addition to our growing design team.”
7/1/05
Todd Dummermuth has been hired as Art Director at WRL Advertising. His list of responsibilities at WRL include print work, web and multimedia design. Dummermuth previously worked for Contemporary Design Group in Cleveland, Ohio, where he contributed his expertise in logo design, layout, pre-press mechanics and package design. Todd is a graduate of Kent State Un iversity with a Bachelor’s degree in Graphic Design. C. Todd Locke, President and CEO of WRL, says, “We are extremely pleased with the addition of Todd Dummermuth. His artistic talents will complement our diverse and expanding art department here at WRL.”
6/27/05 WRL Advertising recently hired Julie Anstine and Ashley Krider for their 2005 summer internship program. Anstine and Krider were selected by WRL for their enthusiasm for sales and marketing. Both will be contributing to numerous agency activities including sales, public relations, client events and copywriting. Anstine, a junior at Ohio University, is majoring in Marketing with a minor in Sales. Krider, a senior at Malone College, is majoring in Communication Arts with a minor in English Literature. Todd Locke, Preside nt and CEO of WRL said, “Ashley and Julie were selected because of their competitive drive and enthus iasm for the advertising industry.” Locke said that WRL is excited to see what these interns will accomplish this summer. “We offer a great learning experience for our interns because we offer them real world experience in an exciting and fast-paced industry,” said Locke.
6/3/05 Jim Borrieci and Rob Funk have recently been hired by WRL Advertising. Jim Borrieci has been hired as an Account Executive. His list of responsibilities at WRL include account management, strate gic planning, copy writing, public relations, budget analysis management, media planning and buying. Jim previously worked as an intern at WRL and is a re cent gr aduate of The University of Akron wit h a Bachelor’s degree in E-marketing and Advertising and a minor in Entrepren eurship. While at Akron, Borrie ci was a three year starter and 2005 co-captain of the Akron Zips Football Team. Rob Funk has been hired as a web programmer and computer networking spec ialist. Rob previously worked as a contract web programmer, embedded firewall designer and system administrator. Rob is a graduate of The Ohio State University with a Bachelor’s degree in Electrical & Computer Engineering. Rob’s list of responsibilities include firewall design, web and mail server software and many programming languages. C. Todd Locke, President and CEO of WRL, says, “We are excited about the recent addition of Jim and Rob. Their diverse talents are sure to enhance our long list of service offerings as WRL expands operations in the years to come.”
3/10/05 WRL Advertising, Inc. has recently hired three interns for their spring program. Jim Borrieci, Julia Doyle, and Desirae McBride were selected for their enthusiasm for advertising and educational backgrounds in marketing. They are contributing to various activities at WRL including sales, writing press releases, assisting with client events, and print a nd radio ads. Jim Borrieci is a 2000 graduate of Dublin Coffman High School near Columbus, and will graduate in May from The University of Akron with a BS in E-marketing and Advertising and a minor in Entrepreneurship. Julia Doyle is a 1999 graduate of Perry High School, and 2003 graduate of Stark State College where she studied Marketing Management. Desirae McBride, a 2001 graduate of GlenOak High School, will graduate in May with her BS in Sales Management from The University of Akron. C. Todd Locke, President and CEO of WRL said, "We selected Jim, Julia, and Desirae because they are bright, excited, and ready for the real-world experience in advertising. I am thrilled to have them at WRL Advertising and know their time here will be well spent." Wern Rausch Locke Advertising is a full-service advertising agency that has served Stark County and a national client base for over 50 years. WRL provides businesses large and small with the very latest in web, multimedia, broadcast, print , branding, marketing, and public rel ations services. WRL has a base of over 100 clients in 12 states, with headquarters located in Canton at 4470 Dressler Road, NW and on the web at www.wrladv.com.
7/26/04
6/1/04
11/6/03 |
