WRL Advertising's Blog Space

This year the short straw falls to me to walk through the Super Bowl of advertising, namely, um, the Super Bowl. This year's offerings seemed more meager than usual, no doubt because of the economy. There were a lot more...

Just in time for Christmas, America is enjoying a steaming bowl of Schadenfreude — and the unfortunate person getting stuck with the bill is Tiger Woods. I'm going to assume you haven't been living...

Since I began my career in 1965, the world of advertising has seen many important changes. When I started out, there were no computers, no emails, no cell phones, no fax, but there was a lot more person-to-person contact. The...

If you're using an advertising agency or PR agent, chances are you're used to having them put words in your mouth. You know what I mean... the statement in the press release that went something like, "We’re pleased to have...

Does your website have a yardsign on its frontlawn distracting visitors from your message and your products? If your site has a link on it that reads something like "Website Design and Hosting Provided by Company X" or "Powered by...

You've heard the old adage that "the devil is in the details." To a web programmer, that's especially true, since the slightest missing detail can cause things to go haywire. While most details are invisible to our web clients, there's...

Continuing from my previous entry, here are more things you should keep in mind when venturing into the brave new world of social media: You know a lot about what you know a lot about! In other words,...

As a business owner you're no doubt wondering if Social Media is just another fad. Well here's something to consider: according to this report in...

Have you noticed lately that the best advertising on television right now comes from companies wanting to sell you home and automobile insurance? I'm not quite sure why this is. My first impulse is to say that it's the economy,...