New technology, new opportunities. Utilizing state-of-the-art medical techniques, Securacell is opening doors for future medical miracles relating to stem cells. Because Securacell is a new company and stem cell storage is such a misunderstood industry, we created this CD ROM with the intention of educating people on who the company is and why their approach to stem cell collection and storage is not an ethical dilemma. We combined stock footage with video footage shot in-house to create this educational tool. Securacell has successfully used this CD in direct mailings, baby fairs, and maternity classes. In addition to the informational benefits, it has also been successful in conveying the image of a cutting edge, established

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