That was the problem faced by Laufen with their Stone Evolution floor tiles. This line combines the strength of traditional ceramics with an innovative new technology to create an environmentally friendly way of giving customers the classic look of stone. Brochure photos show the stunning effect of the tiles in place - but what of the cutting-edge double-press process used to create them? Surely there was a way to convey it in a manner that didn't involve excerpts from a technical manual. Laufen came to WRL with the challenge. Our solution? A short multimedia presentation on a 3-inch CD-ROM that captures the entire process in less than two minutes. When mounted into a full-color brochure, the CD creates a presentation that gives potential clients the best of both worlds. The CD presentation is a masterful combination of location video, animation and music. As the video shows the painstaking process of making the Stone Evolution product, an animated display at the bottom of the screen shows the corresponding step of the production process. There's no overbearing narration, no self-indulgent description. Accompanied by a just-right selection of New Age music, viewers see the creation of their future flooring right before their eyes. When combined with the brochure, which features beautiful photography of Stone Evolution in sparsely furnished home environments, the package creates a powerful one-two punch that would not have been possible without the power of multimedia.
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mul·ti·me·di·a 2. Computer Science. Of or relating to an application that can combine text, graphics, full-motion video, animation At WRL, multimedia is more than what Webster's tells us. We are more than award-winning multimedia content creators. We are idea mechanics, project managers and technical support specialists. We do more than simply create your multimedia project in-house. We support the program in your house. If it's as simple as a presentation, we know the hardware and software to support it. If it's as complex as a CD-ROM for training, we know how to build it into your existing structure and expand upon it. Whatever the case, we are one of the area's most advanced multimedia resources.
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Multimedia discs can provide far more than traditional print catalogs or brochures. Full motion video, Internet links and sound can bring your product or service to life for a potential client. Discs give you a way to convey information that would be nearly impossible with traditional methods. Discs can also give you the ability to collect user data and perform database tracking and automatic reporting. Then there's the flexibility of the CD-ROM. When you have a huge print job, the information remains static until your next print run. Not so with discs. As a dynamic medium, the disc is updatable from the web or randomly accessed through the CD itself. This keeps your information fresh and up-to-date. A common misconception is that a multimedia CD-ROM is expensive to update. Not so. You can produce them as you need them. Pre-printing your art or logo on a blank CD-ROM enables you to burn discs on demand. The result is truly dynamic content as the program can read your update from an easily inserted simple text document. If you would like to discuss the power of multimedia, call James Hill at WRL today: 330-493-8866. He'll be happy to answer any questions you may have. . |
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Statics Source: AVP Multimedia Producer Magazine. February 2004 |
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Basic Digital Video Tip - Don't Zoom
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| Current WRL Clients can get priority Multimedia help from James Hill. Email him! | ||
and sound into an integrated package. 
