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What drives customers to your site? Are they looking for bargains on Cyber Monday? Does your busy season revolve around an event such as weather, school, or construction? Or do they stop by in a steady stream all year long? Whatever the case, your site should be ready to accommodate those who are looking for your products by setting up an Internet storefront.

WRL is here to help you integrate an e–commerce solution into your web site. Our professionals will design and create the most efficient and useful storefront possible for your business, including setting up an Internet merchant account, the payment gateway, and of course, configuring your web site to handle e–commerce.

When implementing a solution, WRL considers every aspect of conducting e–commerce:

Your Catalog

It doesn’t matter if you have just a few products or hundreds. WRL will import your product catalog, saving you time on the data entry process. If your catalog information changes frequently, we can synchronize your e–commerce and backend inventory systems.

Payment and Shipping

When the time comes for payment, WRL integrates with Authorize.net (the industry standard payment gateway), Google Cart, and PayPal Professional. We can also customize shipping functionality with calculated shipping costs keyed to your shipping account and tracking numbers, and we can integrate your with UPS, UPS World Ship, and FedEx.

Third Party System Integration

WRL can integrate your site with backend systems such as your inventory or Quickbooks. We can also incorporate the OpenID login system for your members.

Measuring ROI

Naturally, you’ll want to know if your new investment is paying for itself. Using Google , WRL will help you determine your convergence rate. This will tell us if your Ad Word campaign needs tweaking, or if other adjustments are in order to create more product movement.

Security

Foremost in the minds of your customers is if they can trust your site with their personal information. What kind of liability do you have when collecting sensitive information like credit card numbers? WRL keeps your site secure through the use of Secure Sockets Layer (SSL) encryption. Our experts can walk you through your security concerns and show what technologies exist to protect both you and your customers.

Testing and Support

Finally, since the reputation of your business and WRL are on the line, we thoroughly test our solutions. If there is a problem, we consider it top priority and work to take care of it as quickly as possible. In addition, like all of WRL’s programming, we provide 30–day support with all of our e–commerce programming.