E–mail Campaigns

You’ve collected your customers’ e–mail addresses. You’re ready to tell them all about your latest product, service, or innovation. It’s just a matter of writing your message, clicking, picking, and hitting send.

Not exactly.

If you haven’t properly set up your e–mail list, you risk violating federal guidelines, angering clients, or having your message blocked by one of countless existing security protocols or filters.

Spam is one of the most detested things on the Internet. Your message – and your company’s reputation – is too important to mingle with the likes of get rich quick schemes, pornography, and gray market pharmaceuticals.

WRL will walk you through the process of creating an effective e–mail campaign with two goals in mind – to avoid the many legal and social pitfalls, and to create a client list that will be receptive to your message. To that end, WRL will perform services such as:

  • Making certain your message is in the right format for your audience – such as including a plain text version for situations where the email client forbids the use of HTML.
  • Working with a third–party e–mail system with connections to the major e–mail service providers, making your message more likely to pass through spam filters and get into the hands of your clients.
  • Creating a clean list of people who have opted into your e–mail campaign by seamlessly integrating e–mail sign up into your web site.
  • Ensuring that no third–party advertising appears in your delivered message.
  • Ensuring that your campaign adheres to the Controlling the Assault of Non–Solicited Pornography and Marketing (CAN–SPAM) Act.
  • Preparing reports detailing vital information such as how many of your messages bounced (were not delivered); how many people opened your message; and how many people opted out of your mailing list.

At WRL, our business is to protect the money and reputation of your business. We do that by staying current on every change in current law and technology. And what we deliver is a campaign that is cost effective for you and is welcome and enjoyable to your clients.

It’s a noisy world out there. Let WRL help get your message heard by cutting through the clutter – the right way.