Search Engine Optimization (SEO)

Search Engine Optimization

There’s a magical spot on the results page of a Google search. It’s a land where the human eye comes to rest. Where the subconscious finds additional information that leads to that critical click. Where a web site listing has 100% visibility and 72% of users choose the first link.

It’s called the Golden Triangle. It’s where you want your business to be. And you get there through Search Engine Optimization (SEO) and Pay Per Click campaigns.

Unfortunately, SEO is a moving target that is hard to hit. Lots of different factors can affect or influence it. Do your visitors come from organic searches or Pay Per Click (PPC)? Do you have a Google sitemap and an SEO friendly URL and homepage design? Does it feature alternate content to fill in blind spots left by technologies such as Flash? Just what does your web site look like to a visiting spider?

WRL can help your site get to the Golden Triangle. We keep up with the SEO industry so you don’t have to. That means we know how to optimize your web site for the journey, using the power of proven methods such as:

• Search Engine Optimized Copy

  Getting the correct keyword density into your site’s copy requires a Goldilocks approach – not enough and engines ignore it. Too much and it gets written off as a link farm. WRL knows how to get the "just right" keyword balance that merits search engine attention. Since keywords change often and frequently update, we work hard to make your web site’s verbiage sticky, useful and relevant.

• Relevant Research

  WRL has the ability to conduct a keyword density analysis of your web site’s copy. But knowing your own site is simply not enough. That’s why we can also research your competition.

• Legitimate Link Building Campaigns

  Search engines like links. They give your site points for the links it contains, and when they find links to you in other places. While this often leads to attempts to scam the system through link farms and the like, the engines know better. This is why WRL conducts legitimate link building campaigns as a facet of your site’s SEO.

• SEO Strategy

  Search Engine Optimization is not a one–size–fits–all proposition. Each business has its own needs that no single template will fit. At WRL, we learn what those needs are and use that knowledge to define a SEO strategy that is right for your business. Knowing who your audience is and what you want to give them helps us to determine things such as if local search makes sense for your business, or how your SEO would affect your Ad Words campaign. To this end, we also build our Content Management Systems with SEO in mind.

P.S. SEO is just the first step in getting someone to the door of your web site. Now that people are coming, you need to worry about Usability, Accessibility and Convergence. Fortunately, WRL can help you with that, too.