WRL Advertising is currently seeking an experienced, bright, enthusiastic search engine optimization and web marketing specialist to join our team.

Responsibilities Include:

• Developing techniques and employing methods to streamline and/or automate aspects of interactive marketing insights, reporting and analysis
• Perform baseline audits prior to campaigns (website architecture audits, content audits, competitive audits)
• Define metrics and measures for SEO success and report results to both the internal team and the clients
• Manage tactical SEO initiatives including on-site optimizations, keyword analysis, web content development, site auditing and competitive analysis
• Manage and optimize daily PPC campaigns for keywords, ad copy and quality scores.
• Meeting new clients working in a wide range of industries, determining their specific online marketing/advertising needs, and communicating their options to them clearly and concisely
• Source of expertise on all current popular social media and online marketing platforms, with the ability to clearly share expertise with clients both orally and in writing tutorials
• Researching new platforms and upcoming developments in social media and web marketing
• Working closely with WRL sales team, artists, copywriters, web developers and outside vendors to plan campaigns and marketing strategy

Position Standards

• 4-year college-level degree or equivalent experience
• Two to Four years in search engine optimization or search engine marketing
• Advanced understanding of Google Analytics, social media and interactive internet marketing. Google certifications are a plus
• Strong organizational, problem solving and presentation skills
• Excellent oral and written communication skills. Must be able to explain current web marketing techniques to clients with little or no technical background or online experience