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Social Media Marketing Specialist

Social Media Marketing Specialist

WRL Advertising is seeking a full-time Social Media Marketing Specialist. The selected candidate will gain experience working in a creative, fast-paced environment with exposure to a variety of marketing and communications focus areas. These include media relations, social media, internal communications, strategic research and branding, crisis communications, media planning, digital marketing and SEO/SEM, and more.

This paid position will experience hands-on, valuable client work as well as the opportunity for professional growth by working in a variety of industries including consumer, non-profit, B2B, B2C, industrial, manufacturing, education, healthcare, retail, technology, etc.

The Social Media Marketing Specialist is responsible for supporting the Director of Digital Communications and Communications Specialist in implementing a variety of projects.

Responsibilities Include:

  • Social Media content creation and management on various social platforms for a number of diverse industries
    • Monitor social media conversations and providing reputation management
    • Market research for drafting post copy for organic and promotional content
    • Aggregate and analyze data for competitive social audits and analyses
  • Develop, consolidate and organize media lists, editorial calendars and media results reports
  • Participate in both internal team and client meetings
  • Write news releases, website copy, collateral copy, social media content and other materials; and may support the development of integrated campaign materials including case studies, brand development, editorial, etc.
  • Conduct new business and client/competitor research and analysis
  • Interact with local, trade, online and national media when appropriate
  • May assist with planning and onsite execution of client events, meetings, etc.
  • Contribute to other projects as assigned


Ideal Applicants Possess:

  • Undergraduate or Post-Graduate degree in marketing, business, communications, journalism, PR or a related field
  • Internet and Social Media savvy
  • Superior written, verbal, research and organizational skills
  • Proficiency using AP Style
  • Expertise in Microsoft Office (Word, Power Point and Excel)
  • Experience with Google AdWords
  • Strong interpersonal, critical thinking and communication skills
  • Excellent time management skills
  • Ability to work independently and as part of a team
  • Ability to multi-task, be flexible and work in a fast-paced environment
  • Strong attention to detail, including proofreading
  • A positive attitude, drive and a willingness to learn
  • Previous experience in communications, public relations, journalism, marketing, advertising, and/or business is also a plus


If you’re interested in joining the WRL team, apply now by emailing your resume and cover letter to . No phone calls please. Help us generate + positive results today!

Apply Now!