08.22
5 Emerging Trends Shaping Marketing Strategies
You know that feeling when you think you’ve finally got Facebook for business all figured out, and then BAM! they hit you with a new update that changes everything? It’s frustrating, right? Well, don’t worry, you’re not alone in this ever-changing digital world. Staying ahead of the game is crucial for businesses to [...]06.28
Headless CMS: The Future of Web Design
You heard it here first! We’re absolutely stoked to share the news of our thrilling collaboration with Strapi, an open-source headless CMS (Content Management System). Now, before your imagination runs wild with headless horsemen roaming the internet, let’s break it down in a way that even a middle schooler can grasp (no offense intended, [...]06.14
Effective Email Marketing Tips for B2B Campaigns
Let’s cut right to the chase. What’s in is out and what’s out is in! Recent studies reveal that businesses are ramping up their investments in email campaigns. In fact, 73% of marketers consider email a critical part of their overall strategy (source: DMA National Client Email Report). But here’s the kicker: the [...]05.10
Dynamic Video Displays: An Effective Way to Engage Your Audience
Are you tired of using boring slideshows and static displays to present your message to your audience? It’s time to level up! Video displays are versatile and visually compelling tools that can help you make a big impact. No matter what business you’re in, video displays can help you communicate important information and [...]04.27
Reel Talk: The Power of Video Content
Studies show that video content is essential to a successful marketing strategy. In fact, according to Hubspot, 90% of consumers say that video helps them make buying decisions, and 64% of consumers are more likely to purchase a product after watching a video about it. Wyzowl also found that 87% of video marketers say [...]04.05
Say Cheese: Why Photography is Key to Your Brand’s Success
No matter what line of business you’re in, utilizing professional photography is extremely important to cultivate the right impression. Your visual presence is essentially the “face” of your business. Having professional photography reflects the essence of your goods and services. It tells potential clients you are operating with a level of professionalism and dedication to [...]03.22
What Is a Hashtag and How Do I Use It?
#WhatAmIDoing Hashtags, born from the mundane pound sign of yesteryear, have quickly risen to become a powerful tool for businesses both large and small. To those of us who grew up in the digital age, hashtags are second nature but that isn’t always the case for many business professionals. Hashtags are a powerful [...]03.17
How to Rank Higher on Google
Two simple tips from our Google gurus Let’s make this answer super simple…CALL US! We’re kidding! All jokes aside… Rankings are determined based on two primary categories followed by sub categories. The two primary categories are: 1) Textual SEO i.e. – “context” of a page, i.e – your content strategy The primary facet [...]03.02
Perception is Reality: The Importance of Branding
Branding is an important practice that is often overlooked by many businesses, but when done properly it can serve as a powerful tool to create an identity that sets apart one company from another. A company’s brand encompasses much more than just a company logo or a symbolic design — it defines the core [...]02.14