+ Think
Ralph Hay, best known for being the driving force behind the creation of the National Football League, was a monumental part of America’s most beloved sport. Dr. James King, grandson of Hay, has struggled for years to gain adequate recognition by the National Pro Football Hall of Fame Selection Committee to get Hay inducted into the Hall.
+ Create
Our goal was to spread the story of Ralph Hay to a national audience. With a multi-point strategy, we met great success and even garnered a front-page story on ESPN.com recognizing Ralph E. Hay as the founder of the NFL. They recognized his contribution and shared images of Hay’s days with the Canton Bulldogs.
+ Impact
