Marketing Strategy and Rebranding
Volk Optical Inc. is the leading manufacturer of the highest quality ophthalmic lens and imaging devices. For decades, Volk Optical has provided discerning practitioners with the finest lenses for visualization and treatment of the eye. WRL was tasked with completely refreshing and developing a new brand identity to represent the future of the Volk brand.
Rebranding efforts elevated the company’s presentation of its product lines to the highest level. Our branding effort influenced perception to more accurately align with the company’s product position.
“As a mature brand leader in our market segment of the healthcare industry, working with WRL Advertising has been an extremely positive and rewarding experience. The team at WRL has gotten to know our target customer segments and market forces, and they have made a deep commitment to understanding our marketing goals & strategies. Their knowledge of our company, our products, our industry, our customers and our goals has helped to create deeply moving marketing pieces, impactful collateral, and eye catching elements that have produced results and differentiated us from our competition. WRL understands how to connect with your customers and produce a positive ROI. They are high quality and reliable. WRL is an obvious choice as a marketing agency and partner.”
— Jacob Iselin, Marketing Manager