Recent Aggregated WRL News Features


Dynamic Video Displays: An Effective Way to Engage Your Audience

Are you tired of using boring slideshows and static displays to present your message to your audience?    It’s time to level up!     Video displays are versatile and visually compelling tools that can help you make a big impact. No matter what business you’re in, video displays can help you communicate important information and [...]


Tags #: advertising, branding, communication tools, Communications Strategy, digital marketing, digitaladvertising, Marketing,

Reel Talk: The Power of Video Content

  Studies show that video content is essential to a successful marketing strategy. In fact, according to Hubspot, 90% of consumers say that video helps them make buying decisions, and 64% of consumers are more likely to purchase a product after watching a video about it. Wyzowl also found that 87% of video marketers say [...]


Tags #: 3D animation, advertising, Communications Strategy, digital marketing, digitaladvertising, motion graphics, video animation, video production, videography,

Say Cheese: Why Photography is Key to Your Brand’s Success

No matter what line of business you’re in, utilizing professional photography is extremely important to cultivate the right impression. Your visual presence is essentially the “face” of your business.  Having professional photography reflects the essence of your goods and services. It tells potential clients you are operating with a level of professionalism and dedication to [...]


Tags #: advertising, Agency Marketing, branding, commercial photography, communication tools, digital marketing, digitaladvertising, food photography, photography,

What Is a Hashtag and How Do I Use It?

#WhatAmIDoing   Hashtags, born from the mundane pound sign of yesteryear, have quickly risen to become a powerful tool for businesses both large and small. To those of us who grew up in the digital age, hashtags are second nature but that isn’t always the case for many business professionals.   Hashtags are a powerful [...]


Tags #: communication tools, content creation, hashtag, social media, social media advertising,

How to Rank Higher on Google

Two simple tips from our Google gurus Let’s make this answer super simple…CALL US! We’re kidding!  All jokes aside… Rankings are determined based on two primary categories followed by sub categories. The two primary categories are:   1) Textual SEO i.e. – “context” of a page, i.e – your content strategy   The primary facet [...]


Tags #: advertising, Agency Marketing, digital marketing, digitaladvertising, Google Ad Words, Search Engine Marketing (SEM), search engine optimization (SEO),

Perception is Reality: The Importance of Branding

  Branding is an important practice that is often overlooked by many businesses, but when done properly it can serve as a powerful tool to create an identity that sets apart one company from another. A company’s brand encompasses much more than just a company logo or a symbolic design — it defines the core [...]


Tags #: advertising, Agency Marketing, branding, branding strategy, Creative Design,

How Drone Footage Can Help Your Business

Drone footage is taking flight and reinventing the way we explore our world from above. Using drone footage is an excellent way to stand out from the crowd. This technology offers striking images that can be utilized to create content for your business that looks like it’s straight out of a movie. No matter what [...]


Tags #: advertising, Agency Marketing, digital marketing, digitaladvertising, drone, video production, videography,


Streaming ads continue to reshape the digital advertising world. Advertising has taken a dramatic shift since the decline of cable television in 2013. Traditional advertising – like commercials during broadcast and cable media placements – are still used, but other forms have become increasingly more common. These include social media advertising, search engine advertising, influencer [...]


Tags #: advertising, digital marketing, digitaladvertising, media, streaming services,

WRL Rings in The New Year With Two New Hires

  WRL Advertising is delighted to report that the last twelve months have been a resounding success, and in keeping with our commitment to further enhance our services, we’ve hired two new team members – Amanda Haut and Kristen Wenger. They will  be instrumental in expanding our portfolio of existing WRL clients as well as [...]


Tags #: advertising, Agency Marketing, digitaladvertising, graphic design, Marketing, Sales,

Outbound Marketing, Inbound, or Both?

Outbound Marketing Why Utilizing Both Inbound and Outbound Marketing is Beneficial for Your Business Industry professionals have debated between using outbound and inbound marketing tactics for the past two decades. But should you only choose one path or should you do both? Outbound and inbound marketing each have their advantages, but combining them can lead to optimal [...]


Tags #: advertising, Agency Marketing, digitaladvertising, Marketing, Marketing Communications, search engine optimization (SEO), social media,
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