News

Recent Aggregated WRL News Features

04.15

Communication in Motion

  Over the past several years, motion graphics have swept the nation in popularity. If you’re wondering exactly what motion graphics are, let me tell you. Motion graphics are pieces of animation or digital footage which create the illusion of motion or rotation and are usually combined with audio for use in multimedia projects. In [...]

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Tags #: 3D animation, communication tools, Communications Strategy, Creative Design, digital marketing, digitaladvertising, motion graphics, newsletter, search engine optimization (SEO), WRL Advertising,
04.15

Congratulations to WRL’s Digital Communicaitons Team

Olivia Huntley and Jessica Trambley Receive Promotions    WRL is pleased to announce the following promotions of its digital communications team. Olivia Huntley, who previously served as communications team lead, was promoted to Director of Digital Communications. In addition, social media marketing and SEO intern, Jessica Trambley, was promoted to full-time Communications Specialist. The advancement [...]

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Tags #: advertising, Agency Marketing, brand awareness, communication tools, Communications Strategy, digital marketing, digitaladvertising, Facebook marketing, media relations and training, newsletter, Promotions, Public Relations, search engine optimization (SEO), social media, Social Media Campaigns,
02.18

Business Is BLOOMing

WRL Pivots to Help Bloom Senior Living Center Serve Immediate Needs   Bloom Senior Living Center, a family-owned and operated company, has been serving the senior community for nearly 50 years. The vibrant living center specializes in independent living, assisted living and memory care. Currently, Bloom has nine different locations operating in five states. WRL’s [...]

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Tags #: advertising, Client Support, Communications Strategy, community, Creative Design, digital marketing, digital media, graphic design, Interior Design, Marketing Communications, print media, video production, web applications, web development,
02.18

The Amazon Effect

WRL Offers New Services for Clients Looking to Enter the Amazon Market   Since the launch of Amazon in 1994, the online retail world has been fast evolving. Amazon is the second-largest company in the United States, and it holds 45% of the eCommerce market. There are over 112 million Amazon Prime members and it [...]

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Tags #: advertising, Amazon A+ Content, Amazon Brand Registry, Amazon Management Consulting, Amazon market analysis, Amazon marketing, Amazon Paid Advertising, Amazon services, Amazon Storefront, Creative Design, digital marketing, digitaladvertising,
11.18

LeBeau Honored with Northeast Ohio Smart 50 Award

On October 27, 2020, WRL Advertising President, Jeff LeBeau, was honored with the Northeast Ohio Smart 50 Award by Smart Business Magazine as one of the top executives of the 50 smartest companies in Northeast Ohio for his ability to effectively build and lead a successful organization. This award not only honored LeBeau, it also [...]

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Tags #: 3D animation, advanced SEO, Amazon marketing, client services, creativity, digital marketing, Innovation, Jeff LeBeau, leadership, motion graphics, Northeast Ohio, positive results, SEM, Smart 50 award, Smart Business Magazine, social media advertising, Top executive,
11.18

Web Design Working Overtime

WRL’s web design team has been hard at work. Recently launching ten websites, WRL’s versatility and teamwork has been front and center. Working with products and services ranging from hand-pressed glass to automotive repair, the web design team at WRL helped each company develop and grow their online presence. Our previous newsletters have featured five [...]

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Tags #: B&G Futures, branding, branding strategy, ecommerce, Kempthorn Collision, Marketing, Mosser Glass, motion graphics, P.S. Cooks, photography, PSC Metals, social media, social media advertising, URL labeling, video editing, web design, web development, WooCommerce, WordPress,
09.23

New Faces – WRL Welcomes Two Team Members

We are excited to welcome two new faces to our team. Matthew Knouff and Paul Reynolds will both be joining us as Senior Account Executives. Matt will be working remotely as WRL’s Columbus Territory Manager. For the past 16 years, Matt has held multiple positions at The Columbus Dispatch including National Account Executive, Small Business Sales [...]

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Tags #: advertising, Agency Marketing, Columbus Territory Manger, Company culture, New hire, newsletter, Senior Account Executive, Team, WRL Advertising,
09.23

SafeSanTec and SafeProTec Serve Community in Need

It’s hard to believe COVID-19 made its disastrous debut only a few short months ago. At the start of the pandemic, the panic set in. Paper products flew off the shelves, hospitals paused elective surgeries, schools shut down, and the nation sheltered in place. State governments and hospitals spent what seemed like an eternity waiting [...]

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Tags #: brand identity, E-commerce, graphic design, Logo design, Promotions, sell sheets, Shopify, video editing, web design, web programming,
08.04

Connecting Virtually with Customers During COVID-19

Almost a decade ago, long before COVID-19 and social distancing, WRL was working with our clients to create ways to virtually connect using 3D animation, video and web. We helped our client Dow Corning create a virtual trade show space (image above) to give their current and potential clients a venue to see their new [...]

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Tags #: 3D animation, digital marketing, video virtual tours, virtual meetings, virtual presence, virtual trade shows,
08.03

Superior Craftsmanship – Honed to Perfection

As the pandemic grew and businesses were limited to virtual contact with customers, WRL president, Jeff LeBeau asked his account executives to reach out to clients with aging websites to ask about upgrading or adding additional features to maintain and attract users. Account executive and senior graphic designer, David Jensen contacted longtime client Tyler McClave [...]

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Tags #: digital marketing, Marketing, responsive website design, search engine optimization (SEO), website, Website Design, website development, website programming, website security,
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