News

Recent Aggregated WRL News Features

05.16

Successfully Climb the Social Media Ladder

WRL’s Social Strategies, Savings & Beyond to Increase Your Reach & Revenue By Olivia Tharp   What many existing companies may not realize is that there’s an extremely beneficial free online marketing tool that is being underutilized, if used at all. In fact, 24 percent of small businesses aren’t using social media due to the [...]

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Tags #: Conversions, digital marketing, Engagements, online business, ROI, social media, Social Media Campaigns, Social Reach, Social Strategy,
04.06

Women’s Impact Awards – 5 Years of Unleashing Power & Realizing Potential

Celebrating Women Who Leave a Legacy & Make an Impact   WRL Art Director and Women’s Impact Awards Planning Committee member Tracy Arenson and WRL PR and Social Media Specialist Olivia Tharp joined nearly 150 professional female colleagues for the 5th Anniversary of Women’s Impact Awards on March 23. Alongside Main Event Sponsor Mercy Medical Center of [...]

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Tags #: entrepreneurship, financial empowerment, justice, mentoring, networking, personal independence, sports leaders, Women's Impact Inc.,
04.06

Your Virtual Tour is a Reality

WRL recently added a new service, Google Street View | Trusted. Google Street View – a technology featured in Google Maps and Google Earth that provides panoramic views from positions along many streets in the world – now provides the Trusted program. A potential customer can view not only the exterior of your business, but [...]

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Tags #: Google Earth, Google Maps, Google Street View, Google Street View | Trusted, Google Trusted photographers, Online Marketing,
03.13

Front End Web Developer Internship

We have a paid internship position available if you have the experience and a hunger to train as a front end web developer. You’ll work with our web development team on creative and functional projects for a variety of clients. Knowledge and experience with the following would be ideal: HTML, CSS Bonus points if you have [...]

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02.27

Jacquie Mazziotta Honored with NSME Achievement in Excellence Award

The National Sales & Marketing Executives™ (NSME) of Akron/Canton recognized the 2017 winners of the Accent on Excellence™ awards on February 28 for demonstrating the highest levels of professionalism during their careers in sales and marketing. Our own Jacquie Mazziotta was one of the honorees for excelling in her current role of providing public relations and marketing communications strategy for [...]

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Tags #: Accent on Excellence Award, Jacquie Mazziotta, National Sales & Marketing Executives,
02.27

Funny Business

I’ve been a fan of stand-up comedy for nearly as long as I’ve been in sales – over 20 years. Ever since I discovered Comedy Central in the late ‘90s, I’ve watched every comedy special and stand-up showcase possible and have gone to dozens of clubs to see comedians perform. But it wasn’t until recently [...]

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Tags #: business development, Comedy, communication tools, Marketing, messaging,
03.01

Graphic Designer

Job Description WRL Advertising, a Canton, Ohio advertising agency, is looking to grow our design team with another talented graphic designer who is motivated, ambitious, resourceful and passionate about their work. Ideal candidates must have strong design, creativity and production skills, plus good people, organizational and administrative skills. The position will require periods of work on [...]

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01.27

Using Title Tags to Define Your Website

It’s probably safe to say anyone with a computer has “googled” something in search of a website for information. From finding a local restaurant’s phone number to determining a definition of a word, using search engines is quick and easy and quite frankly a big reason the world has gone digital. The words being searched [...]

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Tags #: Google, keywords, search engine optimization (SEO), Title Tags,
01.27

Doing Good in a Community

Community involvement is incredibly important to the staff at WRL. While we don’t all reside in the city of Canton, many of us are also deeply involved with activities in our hometowns as well as other local areas in which we do business. WRL Senior Art Director David Jensen is very involved in the town [...]

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Tags #: community, leadership, local causes, networking, OH, Orrville, YMCA,
12.08

How UX Design Improves Brand Value

User experience design (UX) is a relatively new web design discipline practiced in our industry. However, it’s based on decades of practice backed up with psychology and design research. Simply put, visitors to your website must have a good interactive experience. According to Econsultancy, 88% of online consumers are less likely to return to a [...]

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Tags #: easy navigation, mobile friendly site, responsive website design, secure hosting, user experience design, UX, web traffic, website animation, website testing,