Studies show that video content is essential to a successful marketing strategy. In fact, according to Hubspot, 90% of consumers say that video helps them make buying decisions, and 64% of consumers are more likely to purchase a product after watching a video about it. Wyzowl also found that 87% of video marketers say that video has increased traffic to their website, and 80% say that video has directly helped increase sales.
So, what makes video content so powerful? Here are some of the reasons why businesses should prioritize video in their marketing strategies:
Engaging
Video combines visuals, audio, and storytelling to capture the viewer’s attention and keep them engaged. Studies show that people remember 95% of a message when they watch it in a video.
Builds Trust
Video allows businesses to showcase their products or services, demonstrate expertise, and share their brand story in a way that resonates with their audience, establishing thought leadership.
Shareable
Video content is highly shareable on social media platforms, which can help businesses increase their reach and engagement. Viewers are more likely to share videos they enjoy with their friends and followers, leading to a viral effect.
Drives Conversions
Video content can help drive conversions by showcasing products or services in action, giving viewers a better understanding of what businesses have to offer. Optimized videos can also attract new customers searching for relevant products or services.
But what type of video content is the most successful? Here are a few ideas:
Product Demos
Showcasing your product or service in action is an effective way to highlight its benefits and convince customers to buy.
Customer Testimonials
Hearing from satisfied customers can help build trust and credibility with potential customers.
Behind-the-Scenes
Giving customers a behind-the-scenes look at your business can help humanize your brand and make customers feel more connected to your company.
Educational Content
Providing educational content such as how-to videos or tutorials can help establish your company as an authority in your industry and provide value to your customers.