At WRL, we consider ourselves digital experts. Whether it’s creating a new website for your company, developing social media posts and ad placements or overall helping build your brand awareness on digital channels – we are here to help. An important part of digital marketing is SEO. But what exactly is it?
SEO, or Search Engine Optimization, could be key to getting your company noticed on search engines, such as Google or Bing. On average, Google is used to conduct more than 3.5 billion searches A DAY. That’s not even including other search engines. This number ultimately leads to 12 trillion searches per year.
With that said, it is important that your company is getting noticed within search engines, which is where SEO comes into play. SEO allows your website to be searched on any search engine and appear higher on the list organically. Organic search means a natural search or something someone is looking for without paying for the information.
The better the SEO for your website, the more consumers visit your website, which ultimately results in better business. SEO is a long-term strategy, the better your website ranks, the more credibility you are building for your website.
“As technology and the internet evolves, so do websites and rankings,” said Brandon Livengood, WRL Director of Digital Marketing. “Google makes over 100+ algorithm changes in a calendar year that can affect the search results. This makes it very crucial for clients to have their website up-to-date with some type of SEO (Digital Marketing) retainer. This helps keep their business ahead of the curve and on top of their game.”